Sofaservice

Furniture that doesn't exist until it's ordered#

Sofaservice makes sofas, beds and mattresses in Rakvere. Every model can be adapted: dimensions, seat depth, seat firmness, fabric, legs. That is the manufacturer's strength and the hardest part of the store at the same time - a product that doesn't exist yet still has to be shown and priced.

The challenge#

Configurable furniture usually ends at a "request a quote" form. That is convenient for the shop and inconvenient for the buyer: they don't see a price until they have handed over their contact details, and they lose the chance to compare options in peace.

The solution#

We built the range as WooCommerce variable products, where each choice is its own attribute and the price moves with the selection. The buyer sees a price range in the catalogue and an exact price once the configuration is set - without anyone having to write an email in between.

What the behaviour data adds#

Hotjar shows where people actually stall in the configurator. That is a different question from what sold - it shows which choice causes hesitation, and that can be fixed before the purchase breaks.

What changed#

• Configurable furniture is purchasable - the price is visible before contact details are handed over.
• Use of the options is measurable, not assumed.