A site Google can find and understand.
Technical SEO isn't adding keywords. It's the work that makes a site crawlable, indexable and quick to load - and that lets you see in the numbers which content is actually bringing in enquiries. The same work decides what ChatGPT and other AI assistants are able to say about your business - the part now called GEO, or generative engine optimisation.
When to get in touch
The problems this service solves
Pages never reach the index
A wrong robots rule, a missing sitemap or a canonical pointing at the wrong URL keeps content out of search. We find the cause and fix it.
Core Web Vitals are in the red
Large images, blocking scripts and shifting layout spoil both the experience and the results. We measure with real user data and fix whatever has the most effect first.
Nobody knows what converts
If a form submission or a phone call isn't tracked as an event, the whole picture is guesswork. We set up events you can actually make decisions from.
An AI assistant describes you wrongly
ChatGPT and the others answer from whatever they can find. If your own site is unreadable to a machine, someone else's version of you stands instead - an old price list, a service you stopped offering, or a competitor's description.
A redesign quietly broke the SEO
A migration or a new design leaves broken links and missing redirects behind. We map the old URLs and keep the positions.
Neli etappi
How the work goes
- 01
Audit
We crawl the site, look at indexing, speed, structure and metadata, and order the findings by impact.
- 02
Priorities and plan
We agree what to fix first. A long list doesn't help; the three changes that matter most do.
- 03
Fixes
We carry out the technical work and measure the effect of each change, before and after.
- 04
Measurement and monitoring
We set up analytics and Search Console, and keep an eye on whether the results hold.
What's included
What this service covers
The exact scope follows from the project's goals - we pin it down after an initial conversation and a look at what you need.
- Technical SEO audits
- Core Web Vitals and performance
- Indexing and crawl configuration
- Structured data and metadata
- URL structure and redirects
- Google Analytics and Search Console
- Event and conversion tracking
- hreflang for multilingual sites
- llms.txt and AI crawler access
- Machine-readable facts and prices
AI SEARCH
ChatGPT recommended our client first
A customer of Pille-Riin's asked ChatGPT who does the most natural-looking permanent makeup in Tallinn. The answer was Pille-Riin PMU - with reasons attached.
The model cited her six years of experience, her technique, and which treatments she offers. The 5.0 rating it quoted came from SalonLife - that one is not our work. The rest are facts her site states plainly, and stating them plainly is what lets a model quote them.
Nobody can promise or buy a place in an AI answer. What can be done is make sure a model finds the right information about you: structured data, readable content, and access. The rest is the model's own decision.
Project examples
Work that fits this service
PR Permanent PMU
A trilingual website and store for a Tallinn permanent make-up studio, with a custom AI chatbot, Google Ads campaigns and full ecommerce measurement.
Clarte
A custom WooCommerce store for a premium skincare brand, ready to sell internationally.
Paavli Kvartal
A site where a creative quarter's businesses, rental spaces and cultural programme are managed in one place and make sense to a visitor.
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FAQ
Frequently asked questions
Technical SEO is about whether a search engine can find, load, understand and index your site. It covers URL structure, sitemaps, canonicals, load speed, mobile usability and structured data. Without it even the best content doesn't help - a page that never reaches the index has nothing to rank.
The most common wins come from images and scripts: the right format and dimensions, lazy loading, separating out critical CSS, and reducing or deferring third-party scripts. Layout shift is usually fixed by giving images and ad slots fixed dimensions. We always measure with real user data, not just a lab score.
Our side is the technical one: speed, indexing, structure and measurement. Content strategy, keyword research and copywriting we cover through partners where a project needs them. We'll tell you honestly which half your result depends on more.
Technical fixes like speed or broken redirects take effect immediately. Changes in indexing and ranking usually take weeks to months, because the search engine has to work through the site again. That's why we set up measurement before the fixes, not after.
We can't promise that - nobody sells a place in an AI answer, us included. What we can do is make sure a model finds the right information about you: structured data on every page, an llms.txt, access for AI crawlers, and the facts, prices included, in a machine-readable form. Our own site is built exactly that way. One client was recommended first by ChatGPT, but the model chose its own reasons - it isn't something you can order.
A specific list of findings with the reasoning and an assessment of impact - not a printout from an automated tool. Each point says what to do and why it matters. We can carry out the fixes ourselves, but the list is just as usable by your own developer.
Let's begin
Tell us your goal. We'll come back with a clear plan and timeline.
We'll read your description and get in touch to discuss the right solution, the timeline and the next steps.