Your website brings in nothing. Where to look first?
Before commissioning a new site, it's worth knowing what's broken on the current one. Five places enquiries most often disappear - in the order that starts with the most likely.
2 September 2026 · 2 min read · Rixio Digital
The most expensive way to solve this is to commission a new site and hope. If the cause was the content or the measurement, it follows you to the new site — only now there's an invoice too.
So before deciding, it's worth working through five things in order. The order isn't arbitrary: it starts with what's most likely and cheapest to fix.
1. Does the site reach anyone at all?
With no traffic there is no conversion problem. Open Google Search Console and compare how many pages are indexed against how many pages you have. If the indexed number is lower, the cause is technical: a wrong robots rule, a missing sitemap, a canonical pointing at the wrong URL.
This is the one item where the answer might legitimately be "nothing to fix yet" — a new site needs time to be indexed.
2. Can a visitor tell what you do in five seconds?
Open your site on a phone and read only what fits on the first screen. Does it say what you do and who for? If the first screen says "Welcome to our website", the visitor has to work it out — and most won't.
The most common fault isn't bad design. It's a headline about the company rather than about the visitor's problem.
3. Is the next step visible?
Read the page and look for where it says what the visitor should do. If the only call to action is the word "Contact" in the menu, it's hidden.
Count the fields in your form, too. Every additional required field costs you completions. Asking for a phone number, a company name and a budget before someone has decided to talk to you at all is asking too early.
4. Does the page load before the visitor leaves?
On a mobile connection, three seconds is a long time. Measure Core Web Vitals with real user data rather than a lab score alone — the gap is often wide, because the lab measures a fast connection and a new phone.
The usual culprits are unoptimised images and third-party scripts.
5. Can you see what's happening at all?
If form submissions and phone calls aren't tracked as events, everything else in this discussion is guesswork. Set the events up before the fixes, not after — otherwise you can never say whether anything improved.
Where to actually start
Read the list again and mark how many you can't answer with confidence. If it's three or more, having someone else review it is cheaper than experimenting in five places at once.
That's what the website health check is for: a fixed-price review that works through these areas and hands back a list ordered by impact. The list is usable without us — that's the point.