HeBA Clinic

Three customers on one site#

HeBA is an occupational health and preventive medicine clinic. The same site is used by an individual looking for an appointment, by an HR manager buying health checks for a whole team, and by an existing client who wants to see their own records. Three very different journeys, one site.

The challenge#

When all three journeys start from the same menu, each of them loses clarity. An individual doesn't want to read contract terms, a corporate client isn't served by a single appointment slot, and the login must not be hidden.

The solution#

Corporate clients got their own branch, so quotes and contract-based service don't blur into ordinary appointments. Booking and the shop are both reachable directly from the home page, and the customer login sits in the header, where people look for it.

Three languages, not two#

With WPML the site runs in Estonian, English and Russian. In Estonian healthcare a third language is not a cosmetic choice - a significant share of patients look for care in Russian, and the description of a service has to be understandable before the booking, not after it.

What changed#

• Three languages across the whole journey - from the service description to the booking.
• Corporate and private clients no longer get in each other's way - each has their own way in.