Clarte

A premium brand, an international audience#

Clarte sells skincare products whose positioning assumes the store will look and work at the level of the brand. The starting point was clear: the store had to be multilingual from the moment it launched, not bolted on later.

The challenge#

A multilingual store isn't just translated text. Products, categories, URLs, emails and the payment flow all have to follow the language the customer is shopping in - otherwise the journey breaks exactly where it costs most.

The solution#

We built a custom WooCommerce theme where the product presentation follows the brand's visual language, and configured WPML so the whole purchase journey stays in one language from beginning to end. A Mailchimp integration moves new subscribers and buyers into the right list automatically.

Measurement from the start#

Analytics was set up as events before launch: product views, add-to-basket and purchases are each measured separately. That shows where the journey breaks, not just how many orders came in.

What changed#

• A fully multilingual store - the language holds from the catalogue to the confirmation email.
• The behaviour data is there - alongside sales you can see the journey that led to them.